How to Solve Business Problems and Sell the Solutions

Dr. Corey Phelps


 16th APRIL 2019

9:00 AM – 4:00 PM

Jumeirah Messilah Beach Hotel, Messilah 1 Meeting Room

Seminar Overview

In this engaging and highly-interactive seminar, world-renowned strategy professor, consultant and speaker Corey Phelps shows you how to become a better problem solver and solution seller using a rigorous, practical and proven four-step approach. Based on his widely-acclaimed book – Cracked It! How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants (co-authored with Bernard Garrette and Olivier Sibony) – Corey guides you through each step in the 4S method: from how to state, structure and solve problems to how to sell the solutions. You will leave with a greatly-improved understanding of how you can create value by helping your organization crack the problems that matter the most.

What You Will Learn

  • The cognitive biases and downsides of problem solving and solution selling
  • How to define problems using the TOSCA framework
  • How to structure a problem using issues trees and analytic frameworks
  • How to solve problems deductively using analytic frameworks, evidence and logic
  • How to solve problems abductively using design thinking
  • How to use the pyramid principle to develop a persuasive report or presentation to sell the solution
  • Develop the discipline and confidence to tackle difficult problems outside your expertise

Seminar Outline

  • The challenges of problem-solving and solution selling.
  • An overview of the 4S Method
  • State the problem
  • Structure of the problem
  • Solve the problem
  • Sell the problem

Who Should Attend?

  •  Top Management
  •  Middle Managers
  •  Specialists
  •  Entrepreneurs
  •  Aspiring and early-career management consultants
  •  Anyone who wishes to improve their ability towards solving difficult organizational problems and effectively selling their solutions.

About Corey Phelps, PH.D.

Corey Phelps is an accomplished keynote speaker, corporate trainer and an award-winning business school professor. He is currently an Associate Dean of Executive Education and a Professor of Strategy at McGill University. Formerly a professor at HEC Paris and the University of Washington, he completed his Ph.D. at the Stern School of Business, New York University.

His book – Cracked It! How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants (co-authored with Bernard Garrette and Olivier Sibony) – was published in summer 2018 by Palgrave Macmillan. For nearly 20 years Corey has been researching various aspects of corporate growth and innovation as well as publishing over 20 research articles in leading academic outlets.

Drawing on his extensive research experience, Corey has delivered keynote presentations and executive training programs for over 50 organizations in Europe, North America, Asia-Pacific and the Middle East. In recognition of his teaching excellence, he received the Pierre Vernimmen BNP Paribas Award at HEC Paris and undergraduate and MBA professor of the year awards at the University of Washington.