Corey Phelps

Dean of the Price College of Business, University of Oklahoma

Corey Phelps is an accomplished keynote speaker, corporate trainer and an award-winning business school professor. He is currently Dean of the Price College of Business, University of Oklahoma. Formerly an Associate Dean of Executive Education and Professor of Strategy at McGill University, he completed his Ph.D. at the Stern School of Business, New York University.
His book – Cracked It! How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants (co-authored with Bernard Garrette and Olivier Sibony) – was published in summer 2018 by Palgrave Macmillan.
Drawing on his extensive research experience, Corey has delivered keynote presentations and executive training programs for over 50 organizations in Europe, North America, Asia-Pacific and the Middle East. In recognition of his teaching excellence, he received the Pierre Vernimmen BNP Paribas Award at HEC Paris and undergraduate and MBA professor of the year awards at the University of Washington.
Corey’s research, which has appeared in top academic journals and received over 5500 citations, examines how alliances, acquisitions, and corporate venture capital influence growth and innovation. He received the Academy of Management Technology & Innovation Management Division’s Best Dissertation Award, The State Farm Companies Foundation Dissertation Award, and the INFORMS Technology Management Best Paper Award. Corey is the Chair of the AOM TIM division and serve on the editorial boards of four top journals.

Cracked It!

How to Solve Big Problems and Sell the Solutions

October 18, 2020

TALK OVERVIEW

It’s the most important skillset you probably never learned: solving problems and selling the solutions.

Of all the skills needed to succeed in work and life, research consistently shows that complex problem solving is at or near the top. But for most of us, solving difficult problems and selling the solutions doesn’t come naturally and we haven’t been taught how to do it well. And when we try, studies show a host of pitfalls trip us up.

How can you do it better?

In this engaging and interactive webinar, world-renowned strategy professor, consultant and speaker Corey Phelps shows you how to become a better problem solver and solution seller using a rigorous, practical, and proven four-step approach. Based on his widely-acclaimed book – Cracked It! How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants (co-authored with Bernard Garrette and Olivier Sibony) – Corey guides you through each step in the 4S method: from how to state, structure and solve problems to how to sell the solutions.

KEY OUTCOMES

  • The cognitive biases and pitfalls of problem solving and solution selling
  • How to define problems using the TOSCA framework
  • How to structure a problem using issues trees and analytic frameworks
  • How to solve problems deductively using an analytic approach
  • How to use the pyramid principle to develop a persuasive presentation to sell the solution

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