Speaker: Paul Smith

Learn how to craft compelling sales and marketing stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale.

[The Seminar is based on #1 bestselling book Sell with a Story by Paul Smith]

What is a sales story

Why you should tell them

The 25 sales stories all salespeople need

How to craft and deliver them for maximum impact

As well as specific techniques for:

How to choose the right story

Proper story structure (Hook, Context, Challenge,

Conflict, Resolution, Lesson, Action)

The proper use of emotion and surprise

Dialogue and length

Telling stories with data

Where to find great stories