Paul Smith

Author of three Amazon #1 bestsellers, Business storytelling coach

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell, and his newest book Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that.

Storytelling for Leaders and Salespeople Inspire People, Build Trust, Grow Your Business

November 15, 2020


Storytelling has become one of the most sought-after skills in the business world today. Whether you’re trying to set a vision, lead change, sell or market a product, encourage creativity, or inspire the organization, storytelling can help you and your message be more memorable, engaging, and effective. In this Virtual Seminar, bestselling author and corporate storytelling coach Paul Smith walks you through the elements of a compelling story. Learn what stories you need to tell, the structure of a well-told story, the questions your story needs to answer, how to emotionally engage your audience, and techniques to create a surprise ending.


  • Identify the 10 stories great leaders tell and the 25 most useful sales and marketing stories
  • Recognize the 6 attributes of a story that other forms of communication don’t have
  • Explain why storytelling works so well as a communication tool
  • Use the 8 questions stories should answer to structure a story
  • Avoid the 3 most common mistakes in storytelling
  • Apply 3 techniques to create more emotional engagement in stories
  • Create a surprise ending in a story to make it more memorable

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