Paul Smith
Bestselling Author and Business Storytelling Speaker
Paul Smith is a renowned expert in business and organizational storytelling, recognized as one of Inc. Magazine's Top 100 Leadership Speakers of 2018. He is a bestselling author of books like "Lead with a Story" and "Sell with a Story," translated into numerous languages and sold worldwide. With over 20 years of experience at Procter & Gamble and other top companies, Paul specializes in communication strategy and innovation. He holds degrees from the Wharton School of Business and teaches at the University of Virginia. His clients include Google, Walmart, and Ford Motor Company, among many others.
Sell with A Story
TALK OVERVIEW
Learn how to craft compelling sales and marketing stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale.
[The Seminar is based on #1 bestselling book Sell with a Story by Paul Smith]
What is a sales story
Why you should tell them
The 25 sales stories all salespeople need
How to craft and deliver them for maximum impact
As well as specific techniques for:
How to choose the right story
Proper story structure (Hook, Context, Challenge,
Conflict, Resolution, Lesson, Action)
The proper use of emotion and surprise
Dialogue and length
Telling stories with data
Where to find great stories
