Speaker: Paul Smith
Learn how to craft compelling sales and marketing stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale.
[The Seminar is based on #1 bestselling book Sell with a Story by Paul Smith]
What is a sales story
Why you should tell them
The 25 sales stories all salespeople need
How to craft and deliver them for maximum impact
As well as specific techniques for:
How to choose the right story
Proper story structure (Hook, Context, Challenge,
Conflict, Resolution, Lesson, Action)
The proper use of emotion and surprise
Dialogue and length
Telling stories with data
Where to find great stories