Speaker: Paul Smith

This is a paid, interactive, hands-on Seminar on storytelling for sales and marketing professionals.

Learn how to craft compelling sales and marketing stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale.

[The Seminar is based on #1 bestselling book Sell with a Story by Paul Smith]

-What is a sales story

-Why you should tell them

-The 25 sales stories all salespeople need

-How to craft and deliver them for maximum impact

As well as specific techniques for:

-How to choose the right story

-Proper story structure (Hook, Context, Challenge,

-Conflict, Resolution, Lesson, Action)

-The proper use of emotion and surprise

-Dialogue and length

-Telling stories with data

-Where to find great stories